Q2 2026 · v1.0
Mike Oddoye
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Mike Oddoye Available now
@mikemeansbusiness_ai · 8,544 followers
AI builder · Claude power-user · Automation educator

Real builds.
Real engagement.
Real conversion.

@mikemeansbusiness_ai — AI builder, Claude power-user, and automation educator with a B2B audience that comments to opt in, not to applaud.

See rate card→ Visit @mikemeansbusiness_ai↗
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Peak Reel plays
39× follower count · verified
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Engagement rate
3–10× the B2B benchmark
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Avg comments / Reel
opt-in funnel built in
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Comments vs likes
audience acts, not scrolls

Your downside is fixed. Your upside is leveraged.

Median Reel pulls ~5,000 plays. Top quartile clears 15,000+. Peak verified: 326,552 plays on a single Claude tooling Reel — 39× my follower count. Engagement per reach runs 9.9%, 3–10× the B2B benchmark. Comments outnumber likes 1.77×, driven by an audience that opts in rather than applauds. You're buying a funnel that already works, with a demonstrated ceiling no creator at this size can match.

Channels

Two channels. Same buyer.

Reach the audience on Instagram. Convert the warmest 1,500 in their inbox.

📱 Instagram

@mikemeansbusiness_ai

Followers8,544
Median Reel plays~5,000
Top-quartile plays15,000+
Peak Reel (verified)326,552
Avg comments / Reel455
Cadence4–6 / week
📧 Newsletter

Automate & Hustle

Subscribers~1,500
PlatformBeehiiv
CadenceWeekly
FormatAI tool breakdowns
AudienceWarmest IG opt-ins
Dedicated sectionAvailable
Audience

Decision-makers with budget authority.

88% male, 37% aged 45–54, 60% in tier-1 English markets. They buy tools, not entertainment.

Gender · primary signal

An audience built for B2B tech-buyer reach.

88% male

Skews squarely into the enterprise software buyer demographic — the people writing PO numbers for AI tooling, not scrolling for entertainment.

Male · 88%Female · 12%
Age distribution

Peak audience sits inside the enterprise buying committee.

37%
45–54 share
18–2425–3435–4445–5455–6465+
45–54 leads at 37% — director-to-VP tenure, the cohort with budget authority over AI tooling, agency retainers and enterprise SaaS.
Why it matters

A buyer-grade audience, not a watch-time audience.

60%
Tier-1 EN
47%
Age 35–54
Geography · interactive

60% in US + UK. The rest, English-speaking commonwealth.

Five markets account for the entire monetisable audience. Drag the globe to rotate.

United StatesTier-1 · primary market
26%
United KingdomTier-1 · primary market
22%
IndiaTier-2 · emerging tech
6%
AustraliaTier-1 · commonwealth
3%
CanadaTier-1 · commonwealth
3%

60% tier-1 English markets — USD/GBP buying power, English-language ad copy works as-is, no localisation tax.

Content

The pillars that perform.

75 posts shipped across four content pillars. Agents and Claude workflows pull the highest engagement.

01 · TOP PERFORMER

Agents / MCP / Workflows

Multi-agent stacks, MCP servers, swarm orchestration, paid templates.

481avg comments · 52 posts
02 · CORE

Claude deep-dives

Settings, prompts, commands, hidden features, cost optimisation.

420avg comments · 68 posts
03 · BROAD REACH

AI tool comparisons

ChatGPT vs Claude, new model launches, open-source breakthroughs.

391avg comments · 32 posts
04 · CAREER

Income & new AI roles

What's actually paying in 2026, role evolution, freelance rates.

251avg comments · 24 posts
Proof

Top-performing Reels.

Six verified hits. One went 39× my follower count.

Date
Topic
Plays
Comments
Likes
27 Feb '26
🔥 "Stop using Claude Code without these 5 repos"
326,552
9,986
25 Mar '26
"Stop using Claude like ChatGPT — 4 settings"
59,892
6,057
4 Mar '26
Replacing an SEO agency with AI (case study)
43,437
2,099
21 Mar '26
"$400 in Claude Code mistakes — 3 hacks, 81% cost cut"
30,188
1,926
12 Apr '26
3 new Claude Code commands that changed how I work
15,865
712
25 Apr '26
Stop re-explaining your business to Claude (memory)
15,204
1,428
Cadence

Growing volume. Sustained hits.

5 → 28 posts/month over Q1→Q2. Hits in every month, including May (still maturing).

Feb 2026
5 posts
peak: 326K plays
Mar 2026
20 posts
peak: 60K plays
Apr 2026
28 posts
peak: 16K plays
May 2026*
14+ posts
peak: 9K+ (in flight)

*May posts still maturing — IG engagement peaks 7–14 days post-publish.

Trust

Past partners.

✓ Higgsfield · AI video
✓ Your brand · here
✓ Open slot · Reel + Stories
✓ Open slot · Reel
✓ Open slot · Bundle
✓ Open slot · Full Flow
✓ Open slot · Newsletter
✓ Your brand · here

Higgsfield is the live partner. Open slots show the layout at full roster. Open to: AI tools, Claude/Anthropic-adjacent products, automation platforms, agent infrastructure, edtech, dev tools, B2B SaaS, AI-first creator tools.

Investment

Rate card. No hidden fees.

All prices USD. Bundle discounts shown inline. Hybrid lead-gen pricing available on request.

Sponsored Reel — organic, lives on profile
$1,750
Ad rights / whitelisting (Spark Ads, 90 days)
+$750
Story set — 3 stories + link sticker
$350
Newsletter mention — dedicated section, ~1,500 subs
$350
Bundle — Reel + Stories + Ad rights (90d)SAVE $350
$2,500
Full Flow — Reel + Stories + Newsletter + Ad rightsSAVE $300
$2,900

Every Reel includes

  • Concept call (15 min) — we shape it so it ranks, not just promotes
  • 2 revision rounds (max 5 changes per round)
  • Posted at optimal slot (Tue–Thu, evening UK)
  • Performance recap after 7 days (views, saves, link clicks, comment intent)
  • Native comment-to-DM funnel baked in

Optional add-ons

  • Raw footage delivery — +$150
  • Exclusivity (no competing brand, 30 days) — +$300
  • Extra revision rounds beyond 2 — +$100 / round
  • Hybrid lead-gen: base + $/qualified lead (e.g. $800 + $20/opt-in)
Working terms
  • 50% on sign-off, 50% on publish
  • Live minimum 90 days from publish
  • Invoice via OptiMAX AI Ltd
  • Brand keeps usage rights within ad-rights window
  • Cancellation: 50% retained pre-shoot, 100% post-shoot
  • Won't do: crypto, get-rich-quick, hard-MLM
Why this works

You're buying a funnel, not impressions.

01

Verified viral capacity

A single Claude tooling Reel hit 326,552 plays — 39× my follower count. The algorithm rewards this niche. You're buying a real lottery ticket, not a hope.

02

Engagement rate: 9.9%

Industry B2B benchmark is 1–3%. That's a 3–10× audience-quality multiple — paid into every Reel you sponsor.

03

Comments > likes (1.77×)

Audience doesn't applaud — they opt in. The comment-to-DM mechanic is native to the content, not bolted on.

04

Decision-makers

88% male, 37% aged 45–54, 60% in tier-1 English markets. They have budget. They buy tools.

05

Two channels, same buyer

Newsletter readers are IG audience members who already converted once. Your warmest 1,500 in their inbox.

06

The creator ships on camera

Not unboxings. Real builds. Real repos. That's why the comments are this high.